The Bafta award winning I AM PLAYR The first football game to let you experience the life of a footballer, through the eyes of a footballer.

Developed by We R Interactive and Big Balls Films the game was played on its own dedicated website and across social networks. Combining first person perspective gameplay, interactive video and storytelling through different media I AM PLAYR created a truly unique game experience.

As art director and story world designer we lead on all visual aspects of the property from kit design to branding and marketing. From in game currency to UI and UX every aspect was carefully considered to create a coherent, satisfying, unified package.

Developing ‘in-game’ brands and their related media to ensure accuracy and authenticity – The watchwords for the I AM PLAYR experience.

We R Interactive
Big Balls Media

Art Direction
Story World Design
Graphic Design / Branding
UI / UX Design