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Story Design by SJ Murray

By January 25, 2019 No Comments

We're empowering the next generation of storytellers to tell stories that aren't being told, and need to be told to create the world we want to see and live in.

These are the words of SJ Murray, Ph.D. an EMMY nominated filmmaker and award-winning writer, producer, director, & educator, as stated at the opening of her her excellent Story Telling Basics Course.

As it says on her website, ‘By combining her expertise and experience in education, filmmaking, and (social) entrepreneurship, SJ has established herself as one of the most connected executive producers and writers in independent film and media. A world-class expert in story and pioneer in the field of story design™ … ‘In 2018, she was recognized as part of the inaugural cohort of #50WomenCan Change the World in Media and Entertainment, celebrating rising women stars in the film and media industries.’

Here are some more choice words from a couple of her Ted Talks. SJ is an inspiring speaker and her message of story as a force for global change – backed up by the science of Neural Coupling is informative, entertaining and inspiring in equal measure.

“You are 22 times more likely to remember a story than fact alone… But The stories have to be well told”

“Human Beings are Hard wired for story… We are ready to be changed  too”

“Stores are ideas in action. They incite us to action”

“Oxytocin, Cortisol, Dopamine – the OCD of insanely great storytelling.”

“There’s no such thing as just a story… Stories are rife with value, communicate world views, they teach us how to act and how to respond to situations that mirror and imitate life… They stay with us and they influence choices in our real lives.”

“The best stories mark a difference between right and wrong”

Hear more from SJ Murray on Twitter and become part of her Story Telling Community.

JWH

Author JWH

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