Hello I’m James William Harrup, founder of Pure Story. In my 20 years experience I have worked as art director, story architect and strategist for prominent companies, start-ups and progressive agencies in the creative sector in London, New York and Berlin. Throughout this time I have built brands, led campaigns, developed content and provided leadership to a brilliant and diverse client base.
Starting in my home city of London as a freelance designer, illustrator and art director, I worked for established institutions like the BBC, for agency giants like Partizan Productions and Saatchi & Saatchi as well as bold young startups like We R Interactive.
It was working as story world designer on projects like the Cannes Gold Lion winning I AM PLAYR that showed me the power of storytelling for clarity, precision and above all engagement in both internal and external communication.
Following this it was being invited to the now legendary Pixel Lab of 2012 as an expert on story world design that made it clear to me the shear power of direct, one on one coaching, that subsequently lead to the development of the consultancy method now at the heart of Pure Story.
From 2012 to present I sharpened this method in Berlin running workshops to develop strategy and story architecture for for the likes of ASOS, Zalando and Netflix. This is where I really found my mission and discovered the power of the story not only as an agent of corporate evolution, but as a pure and concise blueprint for growth, a clear way to unify ideas and strategy with new business solutions.