Most people go through their entire lives running on a narrative written for them by circumstance — by the version of themselves that existed at seventeen, or twenty-five, or in the middle of a crisis.
That person did the best they could. But that’s not who you are now.
The Pure Story Method is about consciously choosing the story you carry forward — not just reflecting on the past, but actively authoring what comes next.
The work produces real, tangible outcomes alongside the profound internal shift of owning your story.
I’ve spent my career helping brands and businesses find and tell their essential story — the one that makes people stop, feel something, and act. Now I bring that same strategic narrative practice to something even more personal: you.
The Pure Story Method grew from a simple observation. The same frameworks that unlock authentic brand stories work just as powerfully for people. Because beneath every business is a human being with beliefs, values, and a story that matters.
Whether you’re at a midlife crossroads, starting out, or simply ready to live with more intention — this work will change the way you see yourself, and what becomes possible.
This is deep, personal work. James works with a small number of individuals at a time to ensure every engagement gets the full depth of attention it deserves.
YOUR STORY.
YOUR RULES.
Written by you, for the first time.
The conversation starts with a free 45-minute call. No obligation — just an open exploration of where you are, where you want to be, and what your story is really about.
