HOW // Pure Story System 2 // Story Architecture // The Context
In the second Pure Story workshop we craft a strategic narrative that states clearly what your prospect is and more importantly, why anyone should care about it. The resulting story removes the burden of brand representation from any one individual instilling confidence and coherence within and without through a unifying narrative that guides your business and aligns your team as well as clearly and concisely communicating the core brand message with the wider audience.
Using the story blueprint / brand map from the first session we first we define the brand story cores – Giving a solid foundation of Truths to build a sound strategy on – Remember the story is the strategy.
With these brand truths in hand we then jump to the custom hero’s journey canvas – used to define the current world state – the competitive and consumer landscape and the undeniable need for your prospect. We then look at your audience – your potential customer, client, investor – the star of your story, their wants and needs and the magic gifts that your prospect provides for them that in turn allows them to reach their Promised land, their personal happy ever after.
Following the workshop we extract and distil the wealth of raw information captured. Processing and further crystallising it into a clear and precise Brand Story deck a step by step sequential narrative defining the core story, acting as a master template for all future communication – press release / website etc. This strategic narrative is your answer to any question on the brand. It is your rock, easy to understand, distribute and develop.