{"id":131,"date":"2019-01-22T16:05:50","date_gmt":"2019-01-22T16:05:50","guid":{"rendered":"http:\/\/purestory.co\/?page_id=131"},"modified":"2019-10-10T11:35:31","modified_gmt":"2019-10-10T11:35:31","slug":"pure-story-system-3-strategic-road-map","status":"publish","type":"page","link":"https:\/\/purestory.co\/index.php\/pure-story-system-3-strategic-road-map\/","title":{"rendered":"Pure Story System 3: Strategic Road Mapping"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

WHO \/\/ Pure Story System 3a \/\/ Audience Design \/\/ The Consumer<\/span><\/h3>\n

Using a combination of research*, expertise and ideation we map the touch points of how your audience (potential investors \/ customers \/ users \/ fans as necessary) will come into contact with the brand universe (as defined in the previous phases).<\/p>\n

We start by taking the character sketch created in the hero\u2019s journey and begin to really flesh it out. Who is the star of your story? (Clue, it\u2019s not you) What are their needs, their beliefs and aspirations? What are the larger social drivers that motivate them? We get to really know the key players in your narrative and in so doing precisely what we need to do to reach, activate and engage them.<\/p>\n

By looking not only at who they are and what motivates them but also where they are and what media they like to consume, we can plot a very precise engagement map whereby we define on exactly what channels and platforms your audience can be found, what they care about and what they need to hear to make them actively part of your story.<\/p>\n

We are then left in a perfect position to start generating story arcs and content paths to be released via these relevant channels.<\/p>\n

*Using your existing research or activating the Pure Story Research division<\/h6>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Half day workshop \u25cf profile users \u25cf present & fine-tune \u25ba Engagement Strategy<\/span><\/h3>\n

Aim: Defining who your audience is, where they are and what they care about.
\nWhat you need to bring: Any existing research or relevant data.
\nWhat we do: Workshop to generate audience profiles
\nCatch up, feedback and learnings from the previous session.
\n30 mins<\/p>\n

Character portrait
\nWho they are, where they are and what they like. We create a detailed personality profile and really get inside the head of your target audiences.
\n2hrs<\/p>\n

Break. Review, refresh and energise.
\n30mins<\/p>\n

Character detail
\nNow we go into the fine detail, including specific Consumer Benefits (Rational, Emotional and Functional Benefits for each of the audience profiles), Social drivers (Key behaviors, needs and aspirations that form the drivers for consumption of your prospect),.
\n2hrs<\/p>\n

Followed by write up presentation and fine tuning.<\/p>\n

What you get: Audience profiles deck + Engagement map (Media platforms and channels)[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default” custom_height=”20″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

WHAT \/\/ Pure Story System 3b \/\/ Communication Strategy \/\/ The Content<\/span><\/h3>\n

Here at the stage where your story is ready to meet the world, we apply the core brand story to a strategic targeted narrative designed to reach your specific audience(s) and have a specific, predetermined result – Be it engagement, awareness, sales or growth, the KPIs can be as diverse as your needs.<\/p>\n

By calibrating your Character (Brand personality) and Setting (Brand Positioning) we define the brand voice in both visual and verbal language (as a tone \/ style guide) giving you the precise tools you need to speak to your audience in a way that is always consistent and aligned with your core brand values.<\/p>\n

With these parameters in place we are then free to start generating specific content types based on the hierarchy of Emotion, Information, Association with proposed output ranging from custom created \u2018hero\u2019 content, to repurposed, owned \u2018info\u2019 content, to shared \u2018found\u2019 content all aligned with brand message.<\/p>\n

Using these assets we then go on to craft a custom communication strategy – Content release plotted on a timeline that relates to your prospect\u2019s production calendar and audience related events with scheduled execution as specific output on specific channels and platforms at specific times.<\/p>\n

You are left with a definitive action plan that can be handed over to any internal or external PR or marketing specialist or talk to us about our production packages.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Half Day Workshop \u25cf Plan Content \u25cf Present & Fine-Tune \u25ba Campaign Strategy<\/span><\/h3>\n

Aim: Applying the brand story to a coherent albeit diverse communication strategy – a step by step guide to bring your story to the world.<\/p>\n

What you need to bring: KPIs, Production \/ events calendar etc<\/p>\n

What we do – In-depth planning sessions, follow up engagements as necessary
\nCatch up, feedback and learnings from the previous session.
\n30 mins<\/p>\n

Set targets as related to specific needs (KPIs, calendar etc)
\n30 mins<\/p>\n

Character (Brand personality) and Setting (Brand Positioning)
\nLooking at the brand characteristics in terms of, \u2018if they were a person\u2026\u2019 then shifting to plot the brand position in therms of the competitive landscape.
\n2hrs<\/p>\n

Break. Review, refresh and energise.
\n30mins<\/p>\n

Story arcs and Content paths
\nContent creation scrum whereby ideas and story lines are generated to populate the 3 major content silos, Hero, Info, Found.
\n2hrs<\/p>\n

Followed by write up presentation and fine tuning.
\nWhat you get: Detailed strategy and content, Campaign Deck (Including general brand positioning and tone of voice as well as specific engagement plan for Audience types as defined above) + Story arcs – Content plan outlining future output for a defined time period.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text] WHO \/\/ Pure Story System 3a \/\/ Audience Design \/\/ The Consumer Using…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"\nPure Story System 3: Strategic Road Mapping - Pure Story<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/purestory.co\/index.php\/pure-story-system-3-strategic-road-map\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pure Story System 3: Strategic Road Mapping - 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