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Strategic Narrative - Consultancy, Coaching & Creation

Helping Leaders, Founders and CEOs Craft Powerful Brand Stories that Bring clarity, Inspire Action and Drive Transformation.

“I wish we'd done this 6 months ago!”

Francesca SchulzCEO at Caffè A Mano GmbH - MANUMENT

“Working with James at Pure Story really helped me make sense of all the aspects of my brand, my product, my purest 'Why am I doing this?' I love his method, it's straight forward but unique!”

Paul SkevingtonParietti

“This is absolute business alchemy, pure gold. You can’t put a price on what Pure Story does.”

Steffen StäuberFounder and CCO of Create Meaning

“We were presented with incredibly valuable materials that were fundamental to our new brand launch, the website, all client materials, even our BD outreach. We had a great time doing it and were surprised how much we learned about ourselves in the process.”

Greg SimidianCo-Founder and CEO at The Ally Venture

“James's workshop gave me a clear insight into my company, about my why (and how, as a result) and deeper connection with my work. Something I'm planning to exercise with my team going forward.”

Gosia PackFounder and Entrepreneur in Residence

“Pure Story's Systems consistently render clear and concise narratives that easily communicate complex concepts on both a strategic and emotionally engaging level.”

Matthias Lorenz-MeyerFounder We’re All In

“James’ models are amazing. It’s profound how he distils idea into action and in the process taps into the DNA blueprints of companies exacting lasting change on a meta-level.”

Sven Oliver HeckUltraVision Coaching

“I got blessed with a Story Coaching from James for my Personal Strategic Narrative. James self-developed model provides a clear structure and pathway while his presence and guidance does the magic in letting the REAL STORY reveal.”

Lisa HeinrichsExperience Designer | Facilitator I Strategist
Are You Story Fit? Book Your Free Story Check-Up and Unlock Your Potential.

CONSULTANCY

Craft a Strategic Narrative That Powers Your Brand’s Growth

Through a series of tailored engagements using our custom Strategic Narrative methodology, we collaborate with founders, executives, and leadership teams to uncover the core of your brand’s story—the purpose, intention, and emotional essence behind what you do.

From this foundation, we craft a top-level strategic narrative that clearly and concisely aligns your team and engages your audience, driving marketing, sales, and business growth. Ongoing health checks ensure your story stays aligned with your evolving business goals.

COACHING & MENTORING

Master Strategic Storytelling to Lead with Clarity and Inspire Transformation

For C-suite leaders, founders, and CEOs, learning the essentials of Strategic Storytelling, including strategic narrative and brand story design, is a powerful tool for growth.

Through an intensive, hands-on series of workshops and presentations, we guide you through the anatomy of a story—breaking down key elements in structured group sessions. Using custom canvases and worksheets, along with one-on-one coaching, we help you define your brand’s story and show you how to construct and deliver it effectively to your target audience.

CONTENT CREATION

Turn Your Strategic Narrative into Powerful Content That Inspires Meaningful Action

In today’s competitive landscape, having a consistent, strategic narrative is key to leadership success. Through expert content creation, we help you bring your brand’s story to life across all platforms—aligning messaging, driving engagement, and reinforcing your leadership vision.

Whether it’s thought leadership pieces, keynotes, or high-impact marketing content, we create engaging stories that speak directly to your audience, supporting your strategic goals.

 

Story as Technology – A Precision Tool for Transformation

This is how it works – Whether your audience is your team, clients, customers, employees or investors, the Pure Story Strategic Narrative System acts as a custom tool set designed to build, and deliver your brand’s story with impact. Our system provides a clear, strategic framework that aligns your voice with your purpose, your message with your business objectives, building trust and driving results in communication, positioning, acquisition, brand awareness, and ultimately, growth.

“IT STARTS WITH WHY” – Using the custom Pure Story Story System Canvas together we capture and define the central idea and emotional core at the heart of what you do, putting you (back) in touch with your purpose, your ‘Why’ and in so doing enabling you to see the wood for the trees. To see exactly what it is your audience (investor, client, customer) needs to know.
STRATEGIC STORYTELLING – We then extract and distil the raw information captured in the workshop processing and further crystallizing it into a clear and precise Story Core – a clear and concise starting point for crafting a powerful and cohesive brand strategy.
“THE STORY IS THE STRATEGY” – Together we craft a story that states clearly what your prospect is and more importantly, why anyone should care. The resulting strategic narrative instils confidence and coherence within and without through a unifying story that guides your business and aligns your team while clearly and concisely communicating the core brand message with a wider audience.
“CONTENT IS KING” – Here at the stage where your story is ready to meet the world, we apply the core brand story to a strategic targeted narrative designed to reach your specific audience(s) and have a specific, predetermined result – Be it engagement, awareness, sales or growth, the KPIs can be as diverse as your needs.
“AUDIENCE FIRST – Using a combination of research, expertise and ideation we map the touch points of how your audience (potential investors / customers / users / fans as necessary) will come into contact with the brand story (as defined in the previous phases). We are then left in a perfect position to start generating story arcs and content paths to be released via these relevant channels.
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