STORY helps a young start up to secure the funding it needs while allowing a growing business to define and communicate its culture.


STORY puts an international corporate in touch with its audience and connects aspiring entrepreneurs to their purpose.


STORY can give a new brand a clear identity and an established brand a whole new level of impact.

The PURE essence of all communication,

STORY is the emotional core at the heart of any business, brand, product or venture.

“Working with James at Pure Story really helped me make sense of all the aspects of my brand, my product, my purest 'Why am I doing this?' I love his method, it's straight forward but unique!”

Andrea BabicCEO Sisu Socks

“This is absolute business alchemy. Pure gold.”

Benjamin Cölle Filmuniversität Babelsberg

“James’ genius lies in his ability to render clear and concise narratives that easily communicate complex concepts on a pure and emotionally engaging level”

Matthias Lorenz-MeyerFounder We’re All In

“James’ models are amazing. It’s profound how he distils idea into action and in the process taps into the DNA blueprints of companies exacting lasting change on a meta-level.”

Sven Oliver HeckUltraVision Coaching

““Invaluable, you can’t put a price on what Pure Story does””

Steffen StäuberFounder and CCO of Create Meaning

“I wish we'd done this 6 months ago!”

Francesca SchulzCEO at Caffè A Mano GmbH - MANUMENT


Precisely and clearly, capture, craft and deliver your story for the most effective results in strategy, engagement, sales and growth.

Pure Story System 1: WHY

Let’s capture and define the central idea and emotional core at the heart of what you do, let’s see the wood for the trees, see exactly what it is your audience (investor, client, customer) needs to know.

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Pure Story system 2: HOW.

Let’s craft a story that instils confidence and coherence within and without through a unifying, strategic narrative that states clearly what your prospect is and more importantly, why anyone should care.

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Pure Story system 3: WHAT. WHERE. WHO.

Using a combination of research, expertise and ideation let’s map the touch points of how your audience will come into contact with your story and what they need to become an active participant in it.

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Pre-made and fully customisable system packages.


We come to you and through a series of half day in-house engagements we first capture the idea, then develop your story blueprint and apply it to your strategic narrative, developing it to a stage where you can work from it on your own or we continue together on to content development and production.


A day with us in the story room, with the morning spent capturing and focusing belief into ideas, ideas into actions. Healthy lunch followed by an afternoon of strategic planning. Leave with the assets you need to work alone or we continue our relationship to execution.


At a beautiful farm, just outside Berlin we spend 3 days of Intensive learning and development focused around the custom workshop methods combined with personal development guided by internationally renowned experts and practitioners.
Available Spring 2020