Story helps a young start up to secure the Funding it needs
while allowing growing businesses to define and communicate their Culture.

Story puts an international corporate in touch with its Audience
and connects aspiring entrepreneurs to their Purpose.

Story can give a new brand a clear Identity
and established brands a whole new level of Impact.

The Pure essence of all communication,
Story is the emotional and strategic core
at the heart of any business, brand, product or venture.

Whether your audience is clients, customers, employees or investors,
Pure Story are experts in precisely mapping, designing, building and delivering your story, for the most effective results in positioning, acquisition, awareness and growth.


Through a series of engagements, using our custom Pure Story System canvases, we work together to find the central idea, the precise purpose, intention and emotional heart of what you do.
Around this story core we then go on to craft a top level strategic narrative that clearly and concisely engages your team and your audience to power marketing, sales and growth. Supported by regular health checks to ensure your story stays pure.


Everyone from students to startups can learn the the essentials of strategic narrative and brand story design. With this intensive, hands on series of presentations and workshops we guide you through the underlying ‘anatomy of a story’ in structured group sessions using custom canvases and worksheets, supported by one on one coaching, to help you define what your story is and how it can be best constructed and delivered to your audience.


“Our brains are wired, not just to hear, see and understand stories, but to actively feel them. That’s why they are so effective at informing opinion, because they literally change our minds.“
Strategic narrative and brand story consultant, James William Harrup delves deep into the heart and mind of story to deliver original, engaging and inspiring visions of what story really is, to audiences in companies, conferences and events around the world.

“Working with James at Pure Story really helped me make sense of all the aspects of my brand, my product, my purest 'Why am I doing this?' I love his method, it's straight forward but unique!”

Andrea BabicCEO Sisu Socks

“Pure Story's Systems consistently render clear and concise narratives that easily communicate complex concepts on both a strategic and emotionally engaging level.”

Matthias Lorenz-MeyerFounder We’re All In

“James’ models are amazing. It’s profound how he distils idea into action and in the process taps into the DNA blueprints of companies exacting lasting change on a meta-level.”

Sven Oliver HeckUltraVision Coaching

“This is absolute business alchemy, pure gold. You can’t put a price on what Pure Story does.”

Steffen StäuberFounder and CCO of Create Meaning

“I wish we'd done this 6 months ago!”

Francesca SchulzCEO at Caffè A Mano GmbH - MANUMENT

“This unique, holistic approach enabled us to build a complete and cohesive brand world, a thriving business ecosystem based entirely on our core beliefs.”

Hayli ChwangCEO Dodo Laboratory


Transforming Purpose into Story for Effective Strategy.

“IT STARTS WITH WHY” – Pure Story System // Purpose mapping // The Concept
Pure Story System // Brand Values // The Core – Brand Story
“THE STORY IS THE STRATEGY” – Pure Story System // Story Architecture // The Context – Strategic Narrative
“CONTENT IS KING” – Pure Story System // Communication Strategy // The Content
“AUDIENCE FIRST // Pure Story System // Audience Design // the consumer